The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Full McCoy
Agency: Carmichael Lynch / Minneapolis
Client: Potlatch Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Band News :15
Agency: Lobo Filmes / São Paulo
Client: Band News Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Band News :30
Agency: Lobo Filmes / São Paulo
Client: Band News Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Sociedade An_nima
Agency: Lobo Filmes / São Paulo
Client: TV Globo Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Top 20 Brasil
Agency: Lobo Filmes / São Paulo
Client: MTV Brasil Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
The Life Opening Sequence
Agency: @radical.media / New York
Client: ESPN Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Flavor Suggestions
Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston
Client: American Legacy Foundation PULL FROM BOOK Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
The Power of Advertising
Agency: Kohnke Hanneken / Milwaukee
Client: William F. Eisner Museum of Advertising & Design Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Holly
Agency: Ogilvy / London
Client: COI/Child Protection Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Hunt Adkins Website
Agency: Hunt Adkins / Minneapolis
Client: Hunt Adkins Category: Self-Promotion / Self-Promotion - Web Sites
web site
Agency: Paris France, Inc. / Portland
Client: Steve Bonini Photography Category: Self-Promotion / Self-Promotion - Web Sites
microbus
Agency: Arnold Worldwide / Boston
Client: Volkswagen Category: Promotional Advertising / Promotional Advertising - Web Sites
radiovw.com
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Promotional Advertising / Promotional Advertising - Web Sites
Audi A4
Agency: DoubleYou / Barcelona
Client: Audi Spain Category: Promotional Advertising / Promotional Advertising - Web Sites
Audi A4 Avant
Agency: DoubleYou / Barcelona
Client: Audi Spain Category: Promotional Advertising / Promotional Advertising - Web Sites
Moving Fast
Agency: Leo Burnett / Hong Kong
Client: IKEA Category: Consumer Television / Consumer Television :20 and Under: Single
Riot
Agency: Abbott Mead Vickers.BBDO / London
Client: BBC News 24 Category: Consumer Television / Consumer Television :20 and Under: Single
Hollywood
Agency: Clemenger BBDO / Melbourne
Client: AXA Australia Health Insurance Category: Consumer Television / Consumer Television :20 and Under: Single
Football
Agency: D'Arcy / Shanghai
Client: Bright Dairy Category: Consumer Television / Consumer Television :20 and Under: Single
Nail Gun
Agency: TBWA\Chiat\Day / San Francisco
Client: Fox Sports Category: Consumer Television / Consumer Television :20 and Under: Single
Leaf Blower
Agency: TBWA\Chiat\Day / San Francisco
Client: Fox Sports Category: Consumer Television / Consumer Television :20 and Under: Single
Dog
Agency: Ogilvy & Mather / Hong Kong
Client: Sing Pao Daily News Category: International Foreign Language Commercial / Foreign Language Television
Rain Forest
Agency: AgênciaClick / São Paulo
Client: O' Boticario Category: Banners / Banner - Single
Underwear
Agency: DM9 DDB Publicidade / São Paulo
Client: Calisere Category: Banners / Banner - Single
Acne
Agency: DM9 DDB Publicidade / São Paulo
Client: Clean & Clear Category: Banners / Banner - Single
Hungry Burger
Agency: DM9 DDB Publicidade / São Paulo
Client: Parmalat/Ketchup Category: Banners / Banner - Single
Small/Sharp
Agency: Foote Cone Belding - San Francisco / San Francisco
Client: Compaq Computer Corp. Category: Banners / Banner - Single
Coca-Cola
Agency: OgilvyInteractive / São Paulo
Client: Coca-Cola Category: Banners / Banner - Single
Love Singapore Group of Churches
Agency: OgilvyInteractive Singapore / Singapore
Client: Love Singapore Group of Churches Category: Banners / Banner - Single
Fish
Agency: OgilvyInteractive Singapore / Singapore
Client: Travel Bug Category: Banners / Banner - Single
Award:
2002 Design Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Potlatch
Title:
The Full McCoy
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
02191D
Award:
2002 Design Merit Award
Agency:
Lobo Filmes / São Paulo
Client:
Band News
Title:
Band News :15
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
02192D
Award:
2002 Design Merit Award
Agency:
Lobo Filmes / São Paulo
Client:
Band News
Title:
Band News :30
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
02193D
Award:
2002 Design Merit Award
Agency:
Lobo Filmes / São Paulo
Client:
TV Globo
Title:
Sociedade An_nima
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
02194D
Award:
2002 Design Merit Award
Agency:
Lobo Filmes / São Paulo
Client:
MTV Brasil
Title:
Top 20 Brasil
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
02195D
Award:
2002 Design Merit Award
Agency:
@radical.media / New York
Client:
ESPN
Title:
The Life Opening Sequence
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
02196D
Award:
2002 Advertising Merit Award
Agency:
Arnold Worldwide/Crispin Porter & Bogusky / Boston
Client:
American Legacy Foundation PULL FROM BOOK
Title:
Flavor Suggestions
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
02427A
Award:
2002 Advertising Merit Award
Agency:
Kohnke Hanneken / Milwaukee
Client:
William F. Eisner Museum of Advertising & Design
Title:
The Power of Advertising
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
02428A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy / London
Client:
COI/Child Protection
Title:
Holly
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
02429A
Award:
2002 Interactive Merit Award
Agency:
deepend new york / new york
Client:
bluecashew
Title:
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
02166N
Award:
2002 Interactive Merit Award
Agency:
Doubleyou Remo / Madrid
Client:
Madpix Company
Title:
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
02167N
Award:
2002 Interactive Merit Award
Agency:
Hunt Adkins / Minneapolis
Client:
Hunt Adkins
Title:
Hunt Adkins Website
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
02168N
Award:
2002 Interactive Merit Award
Agency:
Lead Dog Digital / New York
Client:
Lead Dog Digital
Title:
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
02169N
Award:
2002 Interactive Merit Award
Agency:
Merkley Newman Harty & Partners / New York
Client:
MNHi
Title:
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
02170N
Award:
2002 Interactive Merit Award
Agency:
Paris France, Inc. / Portland
Client:
Steve Bonini Photography
Title:
web site
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
02171N
Award:
2002 Interactive Merit Award
Agency:
Pentagram Design, Inc. / San Francisco
Client:
Terry Heffernan
Title:
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
02172N
Award:
2002 Interactive Merit Award
Agency:
point2interactive.com / Detroit
Client:
point2interactive advertising
Title:
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
02173N
Award:
2002 Interactive Merit Award
Agency:
Abel & Baker / Stockholm
Client:
Cedderoth
Title:
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
02107N
Award:
2002 Interactive Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen
Title:
microbus
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
02108N
Award:
2002 Interactive Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
radiovw.com
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
02109N
Award:
2002 Interactive Merit Award
Agency:
Deepend Sydney / Redfern
Client:
Nokia Australia
Title:
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
02110N
Award:
2002 Interactive Merit Award
Agency:
DoubleYou / Barcelona
Client:
Audi Spain
Title:
Audi A4
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
02111N
Award:
2002 Interactive Merit Award
Agency:
DoubleYou / Barcelona
Client:
Audi Spain
Title:
Audi A4 Avant
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
02112N
Award:
2002 Interactive Merit Award
Agency:
moonwalk sthml/St. Lukes Sweden / Stockholm
Client:
darling magazine
Title:
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
02113N
Award:
2002 Interactive Merit Award
Agency:
Olson & Company / Minneapolis
Client:
Phillips Beverage Co
Title:
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
02114N
Award:
2002 Interactive Merit Award
Agency:
Sudden Industries / New York
Client:
Universal Music Group
Title:
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
02115N
Award:
2002 Interactive Merit Award
Agency:
Tarantula / New York
Client:
Bialystock & Bloom
Title:
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
02116N
Award:
2002 Interactive Merit Award
Agency:
thoughtbubble productions / New York
Client:
Warner Bros.
Title:
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
02117N
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / Hong Kong
Client:
IKEA
Title:
Moving Fast
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
02495A
Award:
2002 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
BBC News 24
Title:
Riot
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
02523A
Award:
2002 Advertising Merit Award
Agency:
Clemenger BBDO / Melbourne
Client:
AXA Australia Health Insurance
Title:
Hollywood
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
02524A
Award:
2002 Advertising Merit Award
Agency:
D'Arcy / Shanghai
Client:
Bright Dairy
Title:
Football
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
02525A
Award:
2002 Advertising Merit Award
Agency:
TBWA\Chiat\Day / San Francisco
Client:
Fox Sports
Title:
Nail Gun
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
02526A
Award:
2002 Advertising Merit Award
Agency:
TBWA\Chiat\Day / San Francisco
Client:
Fox Sports
Title:
Leaf Blower
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
02528A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Hong Kong
Client:
Sing Pao Daily News
Title:
Dog
Category:
International Foreign Language Commercial / Foreign Language Television
Annual ID:
02544A
Award:
2002 Interactive Merit Award
Agency:
AgênciaClick / São Paulo
Client:
O' Boticario
Title:
Rain Forest
Category:
Banners / Banner - Single
Annual ID:
02066N
Award:
2002 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
BOL
Title:
Bed
Category:
Banners / Banner - Single
Annual ID:
02067N
Award:
2002 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
EFFEM
Title:
Memory
Category:
Banners / Banner - Single
Annual ID:
02068N
Award:
2002 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Greenpeace
Title:
Chainsaw
Category:
Banners / Banner - Single
Annual ID:
02069N
Award:
2002 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Greenpeace
Title:
Habitat
Category:
Banners / Banner - Single
Annual ID:
02070N
Award:
2002 Interactive Merit Award
Agency:
Blattner Brunner / Pittsburgh
Client:
Zippo
Title:
Category:
Banners / Banner - Single
Annual ID:
02071N
Award:
2002 Interactive Merit Award
Agency:
DM9 DDB Publicidade / São Paulo
Client:
Calisere
Title:
Underwear
Category:
Banners / Banner - Single
Annual ID:
02072N
Award:
2002 Interactive Merit Award
Agency:
DM9 DDB Publicidade / São Paulo
Client:
Clean & Clear
Title:
Acne
Category:
Banners / Banner - Single
Annual ID:
02073N
Award:
2002 Interactive Merit Award
Agency:
DM9 DDB Publicidade / São Paulo
Client:
Parmalat/Ketchup
Title:
Hungry Burger
Category:
Banners / Banner - Single
Annual ID:
02074N
Award:
2002 Interactive Merit Award
Agency:
DoubleYou / Barcelona
Client:
Lynx
Title:
Tornado
Category:
Banners / Banner - Single
Annual ID:
02075N
Award:
2002 Interactive Merit Award
Agency:
Foote Cone Belding - San Francisco / San Francisco
Client:
Compaq Computer Corp.
Title:
Small/Sharp
Category:
Banners / Banner - Single
Annual ID:
02076N
Award:
2002 Interactive Merit Award
Agency:
OgilvyInteractive / São Paulo
Client:
Coca-Cola
Title:
Coca-Cola
Category:
Banners / Banner - Single
Annual ID:
02078N
Award:
2002 Interactive Merit Award
Agency:
OgilvyInteractive / New York
Client:
IBM
Title:
IBM
Category:
Banners / Banner - Single
Annual ID:
02079N
Award:
2002 Interactive Merit Award
Agency:
OgilvyInteractive Singapore / Singapore
Client:
Love Singapore Group of Churches
Title:
Love Singapore Group of Churches
Category:
Banners / Banner - Single
Annual ID:
02080N
Award:
2002 Interactive Merit Award
Agency:
OgilvyInteractive Singapore / Singapore
Client:
Travel Bug
Title:
Fish
Category:
Banners / Banner - Single
Annual ID:
02081N
